 | |
| Company type | Private |
|---|---|
| Industry | Biscuit |
| Founded | 1966[1] |
| Founder | Khawar Masood Butt |
| Headquarters | Karachi, Pakistan |
Area served | Pakistan |
Key people | Zeelaf Munir (CEO) |
| Website | www |
English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan.[2] According to a Nielsen survey, EBM enjoys a 45% market share. It makes Peek Freans biscuits and is the owner of the Pied Piper trademark.[3]
Sooper, a brand of EBM, accounts for almost half of the company's revenues.[2]
- ^ "Our Story". EBM. Archived from the original on 16 August 2016. Retrieved 23 January 2024.
- ^ a b Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune. Retrieved 23 January 2024.
- ^ "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.
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