I Love New York

I Love New York
Owner	NY Department of Economic Development
Produced by	New York State Department of Commerce / Milton Glaser (designer)
Country	United States
Introduced	July 15, 1977
Registered as a trademark in	73758742
Website	www.iloveny.com

I Love New York (stylized I ❤ NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence^[1] used since 1977 to promote tourism in the state of New York.^[2]^[3] The trademarked logo, owned by the New York State Department of Economic Development,^[4] appears in souvenir shops and brochures throughout the state, some licensed, many not.

"I Love New York" is the official state slogan of New York.^[5]

The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi and was drawn with red crayon on scrap paper.^[6] The original drawing is held in the Museum of Modern Art in Manhattan. The song was written by Steve Karmen and its copyright was donated by him to the state.

^ Swanda, Jessica (April 21, 2018). "Famous Advertisers in History: Mary Wells Lawrence". Retrieved 15 August 2021.
^ "I Love New York Logo". New York State Library - New York State Education Department. Archived from the original on 2015-09-06. Retrieved 2017-12-18.
^ Kidd, Chip (1 September 2003). [l https://believermag.com/an-interview-with-milton-glaser/ "An Interview with Milton Glaser"]. Believer Magazine. {{cite web}}: Check |url= value (help)
^ "'I Love NY' products, contracted to companies by NYS, are made overseas". WGRZ. April 1, 2016. Archived from the original on July 2, 2020. Retrieved October 15, 2016. The logo, according to products it's printed on, is the service mark of the state Department of Economic Development.
^ Consolidated Laws, Article 6, Section 88
^ Recently, researchers of the Visual Arts Department at UCSD suggested a possible reference for the creation of this logo. According to them, Conrado Martinez—an architect from Santa Barbara, California—created a similar image (1931) to show his respect and love for Oaxaca City (Mexico), destroyed because of an earthquake. Interestingly, as happened in NY, after the earthquake, Oaxaca started a process of reorganization of the users and the uses of the space, which later, in the '90s, culminated in a radical gentrification process.

[1] Swanda, Jessica (April 21, 2018). "Famous Advertisers in History: Mary Wells Lawrence". Retrieved 15 August 2021.

[2] "I Love New York Logo". New York State Library - New York State Education Department. Archived from the original on 2015-09-06. Retrieved 2017-12-18.

[3] Kidd, Chip (1 September 2003). [l https://believermag.com/an-interview-with-milton-glaser/ "An Interview with Milton Glaser"]. Believer Magazine. {{cite web}}: Check |url= value (help)

[4] "'I Love NY' products, contracted to companies by NYS, are made overseas". WGRZ. April 1, 2016. Archived from the original on July 2, 2020. Retrieved October 15, 2016. The logo, according to products it's printed on, is the service mark of the state Department of Economic Development.

[5] Consolidated Laws, Article 6, Section 88

[6] Recently, researchers of the Visual Arts Department at UCSD suggested a possible reference for the creation of this logo. According to them, Conrado Martinez—an architect from Santa Barbara, California—created a similar image (1931) to show his respect and love for Oaxaca City (Mexico), destroyed because of an earthquake. Interestingly, as happened in NY, after the earthquake, Oaxaca started a process of reorganization of the users and the uses of the space, which later, in the '90s, culminated in a radical gentrification process.

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