Tony Schwartz (sound archivist)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Tony Schwartz" sound archivist – news · newspapers · books · scholar · JSTOR (May 2023) (Learn how and when to remove this message)

Tony Schwartz (August 19, 1923 – June 15, 2008) was an American sound archivist, sound designer, pioneering media theorist, and advertising creator. Known as the "wizard of sound", he is perhaps best known for his role in creating the controversial "Daisy" television advertisement for the 1964 Lyndon B. Johnson campaign.