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Horst Dassler

Horst Dassler
Born(1936-03-12)12 March 1936
Erlangen, Middle Franconia, Germany
Died9 April 1987(1987-04-09) (aged 51)
Erlangen[1] or Herzogenaurach,[2] Middle Franconia, West Germany
NationalityGerman
OccupationEntrepreneur
Years active1960–87
Known forAdidas executive
Founder of Arena
SpouseMonika
ChildrenSuzanne, Adi
Parents
RelativesRudolf Dassler (uncle)

Horst Dassler (12 March 1936 – 9 April 1987)[3]: 215  was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.[4] Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.

Horst was also the nephew of Rudolf Dassler, founder of Puma.

  1. ^ Ravensburg, Munzinger-Archiv GmbH. "Horst Dassler - Munzinger Biographie". www.munzinger.de.
  2. ^ "Adidas Company President Dies". Lawrence Journal-World. 4 October 1987. Retrieved 30 October 2010.
  3. ^ Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-124658-6.
  4. ^ "Horst Dassler dies at 51". The Washington Post. April 11, 1987.

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