NowThis News

NowThis
FoundedSeptember 2012 (2012-09)
FoundersKenneth Lerer
Eric Hippeau
Brian Bedol
Fred Harman
Headquarters
Key people
Sharon Mussalli (CEO)
WebsiteNowThisNews.com

NowThis Media is an American progressive[1][2] social media-focused news organization founded in 2012.[3][4][5] The company is specialized in creating short-form videos.[6] Their target audience is Millennials and Generation Z.[7]

  1. ^ Segers, Grace (August 25, 2018). "Beto O'Rourke says "nothing more American" than to stand up or take a knee for your rights". CBS News. Retrieved April 27, 2019.
  2. ^ Valenzuela, Bryant (January 10, 2022). "The Weapon of the Century: Contemporary Politics Through the TikTok Algorithm". Harvard Political Review. Retrieved February 6, 2022.
  3. ^ "Meet the company behind that viral Beto O'Rourke video". NBC News. November 6, 2018. Retrieved September 11, 2019.
  4. ^ Ellis, Emma Grey. "Inside NowThis, The Upstart That's Owning Social News". WIRED. Retrieved November 4, 2016.
  5. ^ Josh Sternberg (November 9, 2012). "Can NowThis News Crack Mobile Video?". Digiday. Retrieved April 3, 2013.
  6. ^ "State of the News Media" (PDF). Pew Research Center. March 26, 2014. pp. 16–17.
  7. ^ Soave, Robby (January 9, 2019). "Millennial News Site Thinks the CIA Being Run Entirely by Women Is a Progressive Victory". Reason.

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