Scottish Television

STV Central
Type	Region of television network
Branding	STV
Country	United Kingdom
First air date	31 August 1957
TV transmitters	Black Hill, Craigkelly, Darvel, Torosay
Headquarters	Glasgow
Broadcast area	Central Scotland
Owner	STV Group
Dissolved	lost on-air identity on 2 March 2006 (now known as STV at all times)
Former names	Scottish Television (1957–2006)
Picture format	1080i HDTV, downscaled to 16:9 576i for SDTV
Affiliation(s)	ITV
Official website	www.stv.tv
Language	English
Replaced by	STV Central

Scottish Television (now, legally, known as STV Central Limited) is the ITV network franchisee for Central Scotland. The channel — the largest of the three ITV franchises in Scotland — has been in operation since 31 August 1957 and is the second-oldest franchise holder in the UK that is still active (the oldest being Granada Television).

STV Central broadcasts from studios at Pacific Quay in Glasgow and is owned and operated by STV Group (formerly SMG plc), which also owns the Northern Scotland franchise, Grampian Television (now STV North), based in Aberdeen. It produces news for the west and east halves of its transmission region (STV News at Six) along with current affairs and feature programming for Northern and Central Scotland.

Along with STV North and ITV Border, STV Central is a commercial rival to the publicly funded national broadcaster, BBC Scotland.