Al Ries

Al Ries
Al Ries
Born	Alfred Paul Ries; November 14, 1926; Indianapolis, Indiana, U.S.
Died	October 7, 2022 (aged 95); Atlanta, Georgia, U.S.
Education	DePauw University (1950)
Years active	1950–2022
Website	www.ries.com

Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.^[2]

^ Cite error: The named reference dp was invoked but never defined (see the help page).
^ Schudel, Matt (June 13, 2017). "Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82". The Washington Post. Retrieved January 17, 2019.

[dp-1] Cite error: The named reference dp was invoked but never defined (see the help page).

[2] Schudel, Matt (June 13, 2017). "Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82". The Washington Post. Retrieved January 17, 2019.

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Al Ries

Born	Alfred Paul Ries (1926-11-14)November 14, 1926 Indianapolis, Indiana, U.S.
Died	October 7, 2022(2022-10-07) (aged 95) Atlanta, Georgia, U.S.
Education	DePauw University (1950)^[1]
Years active	1950–2022
Website	www.ries.com