Animal Planet

Animal Planet
	Animal Planet Logo used since October 14, 2018
Country	United States
Broadcast area	Nationwide
Programming
Language(s)	English
Picture format	1080i HDTV; (downscaled to 480i letterboxed for the SDTV feed)
Ownership
Owner	Warner Bros. Discovery
Parent	Warner Bros. Discovery Networks
Sister channels	List Adult Swim; American Heroes Channel; Boomerang; Cartoon Network; Cartoonito; Cinemax; CNN; Cooking Channel; Destination America; Discovery Channel; Discovery en Español; Discovery Family; Discovery Familia; Discovery Life; Food Network; HBO; HGTV; HLN; Investigation Discovery; Magnolia Network; Motor Trend; Oprah Winfrey Network; Science Channel; TBS; TLC; TNT; Travel Channel; TruTV; Turner Classic Movies; ;
History
Launched	April 1, 1994
Links
Website	www.animalplanet.com

Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel, and associated AnimalPlanet.com^[1] website content, owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996,^[2] the channel is primarily devoted to series and documentaries about wild animals and domestic pets.^[3]

The channel was originally a joint venture with BBC Worldwide, and primarily focused on nature documentaries surrounding wildlife, targeting a family audience. In 2008, Animal Planet rebranded with a more mature programming direction, with a greater emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality series following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, pivoting away from its more aggressive branding.

As of January 2016^[update], approximately 91,603,000 households receive Animal Planet.^[4] Discovery has also established or licensed international versions of the channel in various regions.

^ Formerly Animal.Discovery.com.
^ "Cable is there for kids" (PDF). Broadcasting & Cable. August 12, 1996. p. 35. Retrieved August 8, 2021.
^ Vargas, Jason Edward (February 16, 2016). "Love What You Do and Do What You Love". Frontiers in Pediatrics. 3: 119. doi:10.3389/fped.2015.00119. ISSN 2296-2360. PMC 4754387. PMID 26909341.
^ "Cable Network Coverage Area Household Universe Estimates: January 2016". Broadcasting and Cable. NewBay Media. Archived from the original on October 14, 2016. Retrieved November 12, 2017.

[1] Formerly Animal.Discovery.com.

[2] "Cable is there for kids" (PDF). Broadcasting & Cable. August 12, 1996. p. 35. Retrieved August 8, 2021.

[3] Vargas, Jason Edward (February 16, 2016). "Love What You Do and Do What You Love". Frontiers in Pediatrics. 3: 119. doi:10.3389/fped.2015.00119. ISSN 2296-2360. PMC 4754387. PMID 26909341.

[4] "Cable Network Coverage Area Household Universe Estimates: January 2016". Broadcasting and Cable. NewBay Media. Archived from the original on October 14, 2016. Retrieved November 12, 2017.

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