Boomerang (TV network)

Boomerang
	Logo used since 2015
Country	United States
Broadcast area	Nationwide
Network	Cartoon Network (1992–2004)
Headquarters	Atlanta, Georgia, U.S.;
Programming
Language(s)	English; Spanish (with SAP; a Spanish language simulcast of the channel is also available);
Picture format	720p HDTV; (downscaled to letterboxed 480i for the SDTV feed);
Ownership
Owner	Warner Bros. Discovery Networks
Parent	The Cartoon Network, Inc.
Sister channels	List Adult Swim; Cartoon Network; Cartoonito; American Heroes Channel; Animal Planet; Cinemax; CNN; Cooking Channel; The CW; Destination America; Discovery Channel; Discovery Familia; Discovery Family; Discovery Life; Food Network; HBO; HGTV; Investigation Discovery; Magnolia Network; Oprah Winfrey Network; Science Channel; TBS; TLC; TNT; Travel Channel; TruTV; Turner Classic Movies; ;
History
Launched	December 8, 1992 (block); April 1, 2000 (channel); April 11, 2017 (internet subscription service);
Closed	October 3, 2004 (block)
Former names	Boomerang from Cartoon Network (2000–2015)
Links
Website	www.boomerang.com

Boomerang is an American cable television network owned by Warner Bros. Discovery U.S. Networks, a subsidiary of Warner Bros. Discovery.

A spin-off of Cartoon Network, the channel primarily broadcasts animated programming from the Warner Bros. Animation library, including Warner Bros. Cartoons and Hanna-Barbera productions among others, as well as contemporary reboots of classic franchises. From time to time, the channel has also broadcast reruns of Cartoon Network original series.

Boomerang debuted in 1992 as a programming block on Cartoon Network, dedicated to classic animation from the WB library, and was eventually spun-off into its own separate network in 2000. In the late 2000s, Boomerang began airing more modern and contemporary programming, including reruns of shows that had previously aired on Cartoon Network.

A 2015 relaunch (which aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network) saw Boomerang begin to produce its own original programming, with a focus on reboots of franchises such as Looney Tunes and Scooby-Doo. In 2017, Boomerang launched a subscription video on-demand over-the-top streaming service.

As of September 2018^[update], Boomerang is available to approximately 38 million pay television households in the United States.^[1]

^ Bucholtz, Andrew (September 10, 2018). "Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN". Archived from the original on August 19, 2019. Retrieved July 28, 2019.

[1] Bucholtz, Andrew (September 10, 2018). "Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN". Archived from the original on August 19, 2019. Retrieved July 28, 2019.

[1]