Gratification

American basketball player Kevin Durant, after receiving the gold medal at the 2010 FIBA World Championship

Gratification is the pleasurable emotional reaction of happiness in response to a fulfillment of a desire or goal. It is also identified as a response stemming from the fulfillment of social needs such as affiliation, socializing, social approval, and mutual recognition.[1]

Gratification, like all emotions, is a motivator of behavior and plays a role in the entire range of human social systems.

  1. ^ van Eimeren, W.; Engelbrecht, R.; Flagle, Ch.D. (2012). Third International Conference on System Science in Health Care: Troisième Conférence Internationale sur la Science des Systèmes dans le Domaine de la Santé. Berlin: Springer Verlag. p. 888. ISBN 9783642699412.

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