Omnichannel

Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".^[1]

^ Butte, Brian (December 4, 2015). "Cloud: The engine of the omni-channel customer experience". Network World. Archived from the original on January 16, 2024. Retrieved June 4, 2016.

[1] Butte, Brian (December 4, 2015). "Cloud: The engine of the omni-channel customer experience". Network World. Archived from the original on January 16, 2024. Retrieved June 4, 2016.

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