Peitho

Peitho
Personification of Persuasion
Pompeiian fresco of Eros being brought by Peitho to Aphrodite
AbodeMount Olympus
Personal information
ParentsOkeanus and Tethys
SiblingsOceanids, Potamoi
Equivalents
Roman equivalentSuada or Suadela

In Greek mythology, Peitho (Ancient Greek: Πειθώ, romanizedPeithō, lit.'Persuasion' or 'winning eloquence'[1]) is the personification of persuasion.[2] She is typically presented as an important companion of Aphrodite. Her opposite is Bia, the personification of force.[3] As a personification, she was sometimes imagined as a goddess and sometimes an abstract power with her name used both as a common and proper noun.[4] There is evidence that Peitho was referred to as a goddess before she was referred to as an abstract concept, which is rare for a personification.[5] Peitho represents both sexual and political persuasion. She is associated with the art of rhetoric.[5]

  1. ^ Bane, Theresa (2013). Encyclopedia of Fairies in World Folklore and Mythology. McFarland, Incorporated, Publishers. p. 268. ISBN 9780786471119.
  2. ^ Brill's New Pauly, s.v. Peitho.
  3. ^ North, Helen (1993). "Emblems of eloquence". Proceedings of the American Philosophical Society. 137: 406–430.
  4. ^ Marsh, Charles (2015). "The Strange Case of the Goddess Peitho: Classical Antecedents of Public Relations Ambivalence Toward Persuasion". Journal of Public Relations Research. 27 (3): 229–243. doi:10.1080/1062726X.2015.1024249. S2CID 143067078 – via Taylor & Francis Group.
  5. ^ a b Smith, Amy (2011). Polis and Personification in Classical Athenian Art. Leiden, Netherlands: BRILL. pp. 55–62. ISBN 9789004194175.

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