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Threads (social network)

Threads
Screenshot
The Threads account page for Wikipedia
Type of site
Social networking platform
Available in31[1] languages
List of languages
Area servedOver 100 countries
OwnerMeta Platforms
URLthreads.net
RegistrationRequired
Users130 million MAU (February 2024)[2]
LaunchedJuly 5, 2023 (2023-07-05)
Current statusActive
Native client(s) oniOS, Android, Windows

Threads is an online social media and social networking service operated by Meta Platforms. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. Closely linked to Meta platform Instagram and additionally requiring users to both have an Instagram account and use Threads under the same Instagram handle, the functionality of Threads is similar to X (formerly known as Twitter). The application is available on iOS and Android devices; the web version offers limited functionality and requires a mobile app to be installed first. It is the fastest-growing consumer software application in history, gaining over 100 million users in its first five days, surpassing the record previously set by ChatGPT.[3][4][5] Its early success was not sustained and the user base of the app plummeted more than 80% to 8 million daily active users by the end of July 2023.[6][7][8]

After Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram. This feature, known as Instagram Notes, was rolled out in December 2022.[9] The company subsequently began developing a separate app focused on text-based posts. Development on Threads—internally known as "Project 92"—commenced in January 2023, with the platform officially launching on July 5, 2023. Threads immediately became available in 100 countries (out of 193 UN member states), but until December 14, 2023[10] had delayed its launch in the European Union as it waited for regulatory clarity from the European Commission regarding the service's data collection policies.[11][12]

  1. ^ Noor, Saleha (July 6, 2023). "Instagram wants to take over a drama-laden Twitter with Threads". Wired. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  2. ^ Perez, Sarah (February 2024). "Threads now reaches more than 130 million monthly users, says Meta, up 30M from Q3". TechCrunch. Archived from the original on February 2, 2024. Retrieved February 1, 2024.
  3. ^ Gomez, Dessi (July 8, 2023). "Meta's Threads Crosses 90 Million Signups in 4 Days". TheWrap. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  4. ^ Isaac, Mike (July 6, 2023). "Threads Becomes Most Rapidly Downloaded App, Raising Twitter's Ire". The New York Times. New York. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
  5. ^ Ray, Siladitya (July 10, 2023). "Threads Now Fastest-Growing App In History—With 100 Million Users In Just Five Days". Forbes. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
  6. ^ Rivera, Gabriel (August 4, 2023). "Threads' user base has plummeted more than 80%. Meta's app ended July with just 8 million daily active users". Business Insider. Archived from the original on August 4, 2023. Retrieved August 18, 2023.
  7. ^ Leslie, Ian (August 19, 2023). "A collective action problem is working to X's benefit". Financial Times. Archived from the original on August 21, 2023. Retrieved August 21, 2023.
  8. ^ "Threads traffic continues to spiral, now down 82% just a month after launch". Fortune. August 4, 2023. Archived from the original on August 4, 2023. Retrieved August 18, 2023.
  9. ^ Perez, Sarah (December 13, 2022). "Instagram now supports text updates with launch of Notes, adds other new sharing features". TechCrunch. Archived from the original on July 5, 2023. Retrieved July 12, 2023.
  10. ^ "Threads: Meta's rival to Elon Musk's X launches in EU". BBC News. December 14, 2023. Archived from the original on December 19, 2023. Retrieved December 19, 2023.
  11. ^ Cite error: The named reference theguardian was invoked but never defined (see the help page).
  12. ^ Kelly, Samantha (July 6, 2023). "Meta officially launches Twitter rival Threads. 30 million have joined already". CNN Business. Archived from the original on July 9, 2023. Retrieved July 9, 2023.

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