Likeability trap

Part of a series on
Feminism
History Feminist history History of feminism Women's history American British Canadian German Waves First Second Third Fourth Timelines Women's suffrage Muslim countries US Other women's rights Women's suffrage by country Austria Australia Canada Colombia India Japan Kuwait Liechtenstein New Zealand Spain Second Republic Francoist Switzerland United Kingdom Cayman Islands Wales United States states
Intersectional variants Fat Lesbian Lesbian of color Radical lesbianism Separatist Sex-positive Transfeminism Postgenderism Vegetarian ecofeminism Socialist Anarchist Queer Jineology Marxist Critical theory Standpoint Materialist Ecofeminist Postcolonial Global Transnational Xenofeminism Multicultural Africana womanism Black Hip hop Lesbian Ratchet Chicana Lesbian Indigenous Native American Multiracial Romani Womanism
Other variants Anti-abortion Equity Femonationalism Maternal Postfeminism Neofeminism Reactionary State Carceral Imperial Embedded Gender-critical Victim White
Religious variants Atheist Buddhist Christian Mormon New Womanist Asian Neopagan Dianic Wicca Reclaiming Ecofeminist Hindu Islamic Jewish Orthodox Sikh
Movements and ideologies Analytical Anti-fascist Anti-pornography Cyberfeminism HCI Networked Ecofeminism Eugenic Individualist Lipstick Stiletto Liberal Difference Equality Social Labor Libertarian Post-structural Postmodern Radical Cultural Political lesbianism Separatist Technofeminism Women's liberation
Concepts Literature Children's literature Discrimination against transgender women Diversity (politics) Diversity, equity, and inclusion Effects on society Equality Female education Female genital mutilation Femicide Feminationalism Feminism in culture Feminist movement African-American women's suffrage movement Art movement In hip hop Feminist stripper Gender equality Girl power Honor killing Ideal womanhood Internalized sexism International Girl's Day and Women's Day Language reform Likeability trap Male privilege Matriarchal religion Media Men in feminism Misogyny Oedipus complex Opposition to feminism Pro-feminism Protofeminism Purple capitalism Purplewashing Reproductive justice Sex workers' rights Sexual harassment Sexual objectification Toxic masculinity Transmisogyny Triple oppression Violence against women War on women Women's empowerment Women-only space Women's health Women's rights Women in the workforce
Outlooks Bicycling and feminism Criticism of marriage Views on BDSM Views on pornography Views on prostitution Views on sexual orientation Views on sexuality Views on transgender topics
Theory Feminist method Gender studies Gender mainstreaming Gynocentrism Kyriarchy Male gaze Matriarchy Women's studies Men's studies Patriarchy Écriture féminine Areas of study Anthropology Archaeology Architecture Art Art criticism Literary criticism Film theory Science fiction Biology Composition studies Criminology Pathways perspective Economics FDPA Geography International relations Constructivism Legal theory Pedagogy Philosophy Aesthetics Empiricism Epistemology Ethics Justice ethics Existentialism Metaphysics science Political ecology Political theory Pornography Psychology Therapy Revisionist mythology Sex wars Sexology Sociology Technoscience Theology womanist theology
By continent/country Africa Democratic Republic of the Congo Egypt Ethiopia Ghana Mali Nigeria Senegal South Africa Albania Australia Bangladesh Canada China Denmark Finland France Germany Greece Hong Kong India Indonesia Iran Iraq Republic of Ireland Israel Italy Japan Latin America Argentina Brazil Chile Haiti Honduras Mexico Paraguay Trinidad and Tobago Lebanon Malaysia Nepal Netherlands New Zealand Northern Cyprus Norway Pakistan Philippines Poland Russia Saudi Arabia South Korea Sweden Syria Taiwan Thailand Turkey Vietnam Ukraine United Kingdom United States History of women
Lists and categories Lists Articles Feminists by nationality Literature American feminist literature Feminist comic books Feminist songs Conservative feminisms Ecofeminist authors Feminist art critics Feminist economists Feminist philosophers Feminist poets Feminist rhetoricians Jewish feminists Muslim feminists Feminist parties Suffragists and suffragettes Women's rights activists Women's studies journals Women's suffrage organizations Categories Women's rights by country Feminists by nationality
Feminism portal
v t e

The likeability trap is a campaign tactic where one attempts to portray one's opponent, usually a woman, as calculating or power-hungry to harm their general likeability among the electorate. The emergence of many women as democratic heads of government in the late 20th and early 21st centuries enabled research into the mechanisms through which popular biases against women affect general voter approval of female elected officials.

Although the tactic is most well-studied in the context of politics, some writers such as Alicia Menendez have also observed similar phenomena in business management.^[1]